You can get a descriptive view of the broadcast by selecting the respective broadcast from the broadcast listing present under the campaign details page.
Broadcast Listing fields can be customized by making mouse hover on and then selecting the fields you want to display.
You can set the number of rows to be displayed on the page by clicking on the show drop down.
After you click on any broadcast, you will get redirected to its General page.
Here you will find information such as:
- Name of the broadcast
- Broadcast Medium
- Expected Response
- Budgeted Cost
- Expected Revenue
- Actual Cost
Here you get an analytical summary of the result of the broadcast. Some of the important details mentioned in the summary section are as follows:
- Number of recipients
- Number of people who have opened the e-mail
- Number of people who have opted out
- Number of people who have clicked on the link
- Number of invalid e-mail id (if any).
You can navigate back to the broadcast listing page by clicking on